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Hello Boss Lady,
Today I am getting very personal, sharing a little bit of my backstory and what has led me to create the life and business I'm enjoying today.
In 2015, I started my coaching business as a Purpose Coach for leaders. For some reason, I attracted many entrepreneurs who were looking to up their game, because they knew it would also grow their business.
After working with a good number of them I began to realize that most conversations would go into "Pachi, how where you able to do what you're doing? or me asking them questions about, who's your ideal client, helping them launch their website, etc..."
I began to realize that I LOOOOVEEEE the process of helping my clients figure out or the ins and outs of their business (ideal clients, niche, premium packages, strategies) and everything that had to do with expanding their mission and living out their calling, because bringing in clients quickly meant that they were able to serve more people and make a greater impact.
People began to ask me, are you a purpose coach or a business coach? My clients would also begin to get clients quickly, within the first few sessions with me (like 13 new clients in 3 weeks, etc)...
That's when I decided to mix the 2 and to position myself as a business strategist that helped service-based business and coaches grow a business in alignment with their calling and to get their first clients. Another big piece in my brand was that I was the guru at keeping it simple and making tedious stuff fun. (Hint, that's why my business tag line is Keeping it Simple & Making it Fun)
When I came to the ONLINE world with my incredible idea I felt slapped in the face, when I figure out that Marie Forleo and I were not by ourselves (hahahah! Up to that point she was like the only person I knew was doing what I wanted to do, many of my clients were in person, rather than focusing most of my marketing online)... I didn't know about Facebook groups, etc...
I didn't realize that I was being overcome by fear, insecurities, doubts and a heck lot of comparing myself with a lot of other people!
// Who am I to share this?
// People would never choose me, over .....
// Do I even have anything "special or unique" to share, everything has pretty much being said already...
// I will never stand a chance...
All these fear based thoughts ATE me UP and kept me from taking ACTION.
If you've ever felt that way. You're not alone!
Check out the podcast, to hear me a explain in a little bit more detail.
P.S. Make sure that you don't stop from following your dreams, just because you find that others are doing what you desire to do; because you're still trying to figure out how to truly be yourself and stand out in the market.
This is part of your calling. So don't give up until you figure it out!
ACTION STEP: if you haven't yet, come and join The Freedom-driven Boss Lady {Take Action & Get Results} our community of like-minded women, who will love to support you on your journey to your own success.
Sending you all my love,
Pachi
