Have you been wondering if you really need to choose a niche to grow your business? This week we're talking all about this very important question many new entrepreneurs ask, when you're first starting your biz.
Many new coaches are afraid to niche down, because they fear they’ll “leaving money on the table”, or because they know they’re good at more than just ONE thing. I can totally understand this way of thinking, because that’s exactly how I felt at the beginning of my business.
As a former counselor and psychologist, I was used helping ANYONE who came to me for help. I also knew I could help people with more than just ONE thing. So, I didn’t get it!
Here the problem: When trying to help everybody, you’ll end up helping nobody.
The truth is that finding your niche more like finding your “biz sweet spot”.
Here are some things to keep in mind, if you're still on the fence: 1. It doesn’t mean that you don’t do anything else 2. It just means this is ONE thing you’ve very good at (so you attract with this) 3. It also means it’s ONE of the TOP areas where your dream clients need help 4. It means that since is a TOP need, they’ll easily and quickly invest in your help!
See it this way, if you do niche down you, you will be able to focus on creating very valuable content for a very specific person, your business will grow faster because these people will be so excited that you created this incredible content just for them… which means, they'll share it like a lot and probably become life-long fans).
Like Starbucks, they sale a lot of things, but they lead with coffee…
So tell me, what’s that ONE thing you can lead with? What’s your NICHE?
I'd love to hear from you. Hit reply and tell me what's your niche!
NOW- LET'S TAKE ACTION:
I truly want to help you, so c'mon over, click here to download my FREE "NICHE CHECKLIST FOR NEW COACHES", so you can make sure you're positioning yourself as the go-to expert, instead of blending with everybody else that's in your crowded industry.
You've got this! So no more running aimlessly.